Social Media Specialist
Waukesha, WI Waukesha, WI Full-time Full-time $51,000 - $63,000 a year $51,000 - $63,000 a year 1 day ago 1 day ago 1 day ago In order to be considered an official applicant, you must apply through the Generac Careers page using the following link - https:
//generacta.
avature.
net/careers/JobDetail/Pewaukee-Wisconsin-United-States-Social-Media-Specialist/11248 Do you want to be part of something bigger? For more than five decades, Generac has designed and manufactured diesel, natural gas, and bi-fuel generatorsbut we did not stop there! As we continue to grow both in size and in technological advances, we are pushing past the norm and pathing a way for the future.
We are not simply satisfied with what is working now, instead we challenge ourselves and continue to be a leader in our industry.
JOB
Summary:
The Social Media Specialist is responsible for engaging our customers, prospects, and other stakeholders online by developing and publishing original content, responding to questions, comments and reviews, fostering an online community, and maintaining a positive brand image.
Under the direction of the Social Media Supervisor, they will assist in leveraging social media to help support of the organization's marketing and communications strategy.
ESSENTIAL DUTIES:
Write, edit, publish, and share engaging content that builds and elevates Generac's brand reach, experience, and reputation In partnership with the internal and external subject matter experts and the Social Media Supervisor, create editorial calendars and syndication schedules to drive top content performance and enhance Generac's online presence Collaborate with the creative team on the creation of social media graphics and videos.
Ensure compliance with social media and brand guidelines Partner with the digital marketing team on paid ad executions Assist with the execution of lead generation activities leveraged on social media platforms to help drive sales Respond to inquiries for Generac and its accompanying brands.
Act as the brand ambassador in responding to comments, direct messages, ratings and reviews, and questions Seek out and contribute to conversations relevant to Generac's products and services on external social media sites and blogs Measure and report on key social media performance indicators.
Partner with the digital team to ensure web traffic driven by social media is successfully tracked and measured Using appropriate listening tools and technology, monitor trends in the markets we serve, and appropriately apply knowledge to our social media strategies and tactics Educate employees across Generac on social media best practices, strategies, and tactics Support the internal teams at live and online events, as needed Other duties as assigned MINIMUM
Qualifications:
Bachelor's degree in marketing, journalism, communication, new media or relevant field, or equivalent experience 1
years of experience managing social media business processes PREFERRED
Qualifications:
Working knowledge of social media channels including Facebook, Instagram, X (Twitter), LinkedIn, YouTube, Snapchat, and TikTok Strong content creation experience, particularly in writing and editing Excellent presentation and communication skills Hands-on experience with social media management software such as Sprout Social Background in paid social media advertising, execution, reporting, and optimization Experience with managing brand reputation on ratings and review sites KNOWLEDGE SKILLS AND ABILITIES Working knowledge of major social media channels as well as blogging platforms (insert types here, IE:
TikTok) Strong content creation experience, particularly in writing and editing Excellent presentation and communication skills Hands-on experience with social content management systems, such as Hootsuite and/or Sprout Social Proficiency with Microsoft Office, including Outlook and Excel.
Knowledge of Adobe Creative Suite PHYSICAL DEMANDS:
While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls.
The employee is regularly required to stand and walk.
On occasion the incumbent may be required to stoop, bend or reach above the shoulders.
The employee must occasionally lift up to 25 pounds.
Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting; close vision and ability to adjust focus.
Occasional travel.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type:
Full-time Pay:
$51,000.
00 - $63,000.
00 per year
Benefits:
401(k) 401(k) matching Dental insurance Employee discount Flexible schedule Health insurance Life insurance Paid time off Tuition reimbursement Vision insurance Schedule:
8 hour shift Monday to Friday Work Location:
Hybrid remote in Waukesha, WI 53188 Write, edit, publish, and share engaging content that builds and elevates Generac's brand reach, experience, and reputation In partnership with the internal and external subject matter experts and the Social Media Supervisor, create editorial calendars and syndication schedules to drive top content performance and enhance Generac's online presence Collaborate with the creative team on the creation of social media graphics and videos.
Ensure compliance with social media and brand guidelines Partner with the digital marketing team on paid ad executions Assist with the execution of lead generation activities leveraged on social media platforms to help drive sales Respond to inquiries for Generac and its accompanying brands.
Act as the brand ambassador in responding to comments, direct messages, ratings and reviews, and questions Seek out and contribute to conversations relevant to Generac's products and services on external social media sites and blogs Measure and report on key social media performance indicators.
Partner with the digital team to ensure web traffic driven by social media is successfully tracked and measured Using appropriate listening tools and technology, monitor trends in the markets we serve, and appropriately apply knowledge to our social media strategies and tactics Educate employees across Generac on social media best practices, strategies, and tactics Support the internal teams at live and online events, as needed Other duties as assigned Bachelor's degree in marketing, journalism, communication, new media or relevant field, or equivalent experience 1
years of experience managing social media business processes Working knowledge of social media channels including Facebook, Instagram, X (Twitter), LinkedIn, YouTube, Snapchat, and TikTok Strong content creation experience, particularly in writing and editing Excellent presentation and communication skills Hands-on experience with social media management software such as Sprout Social Background in paid social media advertising, execution, reporting, and optimization Experience with managing brand reputation on ratings and review sites Working knowledge of major social media channels as well as blogging platforms (insert types here, IE:
TikTok) Strong content creation experience, particularly in writing and editing Excellent presentation and communication skills Hands-on experience with social content management systems, such as Hootsuite and/or Sprout Social Proficiency with Microsoft Office, including Outlook and Excel.
Knowledge of Adobe Creative Suite 401(k) 401(k) matching Dental insurance Employee discount Flexible schedule Health insurance Life insurance Paid time off Tuition reimbursement Vision insurance 8 hour shift Monday to Friday.
Estimated Salary: $20 to $28 per hour based on qualifications.
//generacta.
avature.
net/careers/JobDetail/Pewaukee-Wisconsin-United-States-Social-Media-Specialist/11248 Do you want to be part of something bigger? For more than five decades, Generac has designed and manufactured diesel, natural gas, and bi-fuel generatorsbut we did not stop there! As we continue to grow both in size and in technological advances, we are pushing past the norm and pathing a way for the future.
We are not simply satisfied with what is working now, instead we challenge ourselves and continue to be a leader in our industry.
JOB
Summary:
The Social Media Specialist is responsible for engaging our customers, prospects, and other stakeholders online by developing and publishing original content, responding to questions, comments and reviews, fostering an online community, and maintaining a positive brand image.
Under the direction of the Social Media Supervisor, they will assist in leveraging social media to help support of the organization's marketing and communications strategy.
ESSENTIAL DUTIES:
Write, edit, publish, and share engaging content that builds and elevates Generac's brand reach, experience, and reputation In partnership with the internal and external subject matter experts and the Social Media Supervisor, create editorial calendars and syndication schedules to drive top content performance and enhance Generac's online presence Collaborate with the creative team on the creation of social media graphics and videos.
Ensure compliance with social media and brand guidelines Partner with the digital marketing team on paid ad executions Assist with the execution of lead generation activities leveraged on social media platforms to help drive sales Respond to inquiries for Generac and its accompanying brands.
Act as the brand ambassador in responding to comments, direct messages, ratings and reviews, and questions Seek out and contribute to conversations relevant to Generac's products and services on external social media sites and blogs Measure and report on key social media performance indicators.
Partner with the digital team to ensure web traffic driven by social media is successfully tracked and measured Using appropriate listening tools and technology, monitor trends in the markets we serve, and appropriately apply knowledge to our social media strategies and tactics Educate employees across Generac on social media best practices, strategies, and tactics Support the internal teams at live and online events, as needed Other duties as assigned MINIMUM
Qualifications:
Bachelor's degree in marketing, journalism, communication, new media or relevant field, or equivalent experience 1
years of experience managing social media business processes PREFERRED
Qualifications:
Working knowledge of social media channels including Facebook, Instagram, X (Twitter), LinkedIn, YouTube, Snapchat, and TikTok Strong content creation experience, particularly in writing and editing Excellent presentation and communication skills Hands-on experience with social media management software such as Sprout Social Background in paid social media advertising, execution, reporting, and optimization Experience with managing brand reputation on ratings and review sites KNOWLEDGE SKILLS AND ABILITIES Working knowledge of major social media channels as well as blogging platforms (insert types here, IE:
TikTok) Strong content creation experience, particularly in writing and editing Excellent presentation and communication skills Hands-on experience with social content management systems, such as Hootsuite and/or Sprout Social Proficiency with Microsoft Office, including Outlook and Excel.
Knowledge of Adobe Creative Suite PHYSICAL DEMANDS:
While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls.
The employee is regularly required to stand and walk.
On occasion the incumbent may be required to stoop, bend or reach above the shoulders.
The employee must occasionally lift up to 25 pounds.
Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting; close vision and ability to adjust focus.
Occasional travel.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type:
Full-time Pay:
$51,000.
00 - $63,000.
00 per year
Benefits:
401(k) 401(k) matching Dental insurance Employee discount Flexible schedule Health insurance Life insurance Paid time off Tuition reimbursement Vision insurance Schedule:
8 hour shift Monday to Friday Work Location:
Hybrid remote in Waukesha, WI 53188 Write, edit, publish, and share engaging content that builds and elevates Generac's brand reach, experience, and reputation In partnership with the internal and external subject matter experts and the Social Media Supervisor, create editorial calendars and syndication schedules to drive top content performance and enhance Generac's online presence Collaborate with the creative team on the creation of social media graphics and videos.
Ensure compliance with social media and brand guidelines Partner with the digital marketing team on paid ad executions Assist with the execution of lead generation activities leveraged on social media platforms to help drive sales Respond to inquiries for Generac and its accompanying brands.
Act as the brand ambassador in responding to comments, direct messages, ratings and reviews, and questions Seek out and contribute to conversations relevant to Generac's products and services on external social media sites and blogs Measure and report on key social media performance indicators.
Partner with the digital team to ensure web traffic driven by social media is successfully tracked and measured Using appropriate listening tools and technology, monitor trends in the markets we serve, and appropriately apply knowledge to our social media strategies and tactics Educate employees across Generac on social media best practices, strategies, and tactics Support the internal teams at live and online events, as needed Other duties as assigned Bachelor's degree in marketing, journalism, communication, new media or relevant field, or equivalent experience 1
years of experience managing social media business processes Working knowledge of social media channels including Facebook, Instagram, X (Twitter), LinkedIn, YouTube, Snapchat, and TikTok Strong content creation experience, particularly in writing and editing Excellent presentation and communication skills Hands-on experience with social media management software such as Sprout Social Background in paid social media advertising, execution, reporting, and optimization Experience with managing brand reputation on ratings and review sites Working knowledge of major social media channels as well as blogging platforms (insert types here, IE:
TikTok) Strong content creation experience, particularly in writing and editing Excellent presentation and communication skills Hands-on experience with social content management systems, such as Hootsuite and/or Sprout Social Proficiency with Microsoft Office, including Outlook and Excel.
Knowledge of Adobe Creative Suite 401(k) 401(k) matching Dental insurance Employee discount Flexible schedule Health insurance Life insurance Paid time off Tuition reimbursement Vision insurance 8 hour shift Monday to Friday.
Estimated Salary: $20 to $28 per hour based on qualifications.
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